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Lovable Multi Colored Shorts

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SKU: Lovable Multi Colored Shorts01
Lovable Multi Colored Shorts

Availability: In stock

INR849.00 INR773.00

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INR849.00 INR773.00
Product Description


    Lovable is amongst the top three most preferred brand in womens innerwear in India (Source: CARE Report). Our products include brassieres, panties, slips / camisoles, homewear, shapewear, foundation garments and sleepwear products. The innerwear products manufactured under the brand Lovable cater to the premium segment market in India. Our Companys core competency lies in understanding the prevailing trends in the womens innerwear market and the buying preferences of our customers and accordingly manufacturing quality innerwear garments to assure our customers of product quality and fit consistency in trendy womens innerwear. In addition, our competency also lies in identifying the gaps and foraying into the untapped womens innerwear market segments with unique products. In the year 1995 our Company identified that the Indian market was developing and there was potential for launching and sustaining a premium womens innerwear brand and pursuant to a license agreement with Lovable World Trading Company, USA (LWTC) we acquired the technical expertise for producing international standard innerwear for women. Our Company has its design studio since 1996. It was started and managed by our designers who were trained in the womens innerwear design at Lovable USAs studio in Atlanta. We believe our Company has been successful in establishing one of the first international womens innerwear brand in the Indian market. Our Company is a marketing centric organisation, which works on the consumers need and accordingly modifies the innerwear product and design know-how. Our Company sources certain international innerwear materials like lace and fabric for the womens innerwear products it manufactures and retails to premium outlets. Our Company segments the customer as per their psychographics, biases and affinities, and the look and fit and features desired. Our Company has established our product segments like All Day Long, Cotton Essensuals, Encircle and Tease, at a time when womens innerwear market was at its nascent stage. We believe that these focused segments and their customer franchise remain our strength till today. In order to keep up with consumer tastes and fashion cycles, our Company has set up an in house design studio for developing innerwear products and creating styles to meet the global standards. We have a design studio in Bengaluru, Karnataka with the latest equipments and a team of designers. Our design studio is equipped with latest software with requisite hardware like digitiser, pattern grader, sampling, sewing machines and sample analyser. Our design studio has a team of designers, pattern makers and sample makers who put together international trends and innovative features in our innerwear products and which are updated from visits to international womens innerwear and raw materials fairs, industry literature and womens innerwear websites. Our Company continuously works on the basis of consumer feedback, by visiting trendsetting international markets and meeting market participants at such markets.
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